Emergency Sieve

A.C.M.C., what’s that? The Annual Comprehensive Maintenance Contract for water purifiers. Most people saw it as a waste of time (and money). So, we got cheeky. Customers received an emergency sieve (yes, with real mesh) to ‘filter out’ impurities when the purifier broke down and help was on the way. The message was clear: why compromise on your family’s health? The result: A.C.M.C. sales soared. I’m just glad I got to play a part in making that happen.

Flyer mockup titled "The Emergency Sieve" explaining the importance of a sieve for water purification and the consequences of not getting an A.C.M.C. from Livpure, featuring images of the sieve on front, inside, and back pages, with instructions and benefits for water filtration.

Emergency Sieve- Direct Marketing (ACMC), Livpure

Direct Marketing

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