#CuttingPaani

Let me start by explaining: what exactly is ‘cutting paani’? It comes from the humble yet brilliant concept of asking for half a glass of tea when you don’t need a full glass. We borrowed that thought to save water, a cause Livpure champions. To popularize it, we created ads around everyday situations where water wastage runs high. And to practise what we preached, we released an ad that only used the space it needed, leaving the rest for others. Ensuring the glass is always half full for water conservation.