#LonelyNoMore

Burger King’s marketing has been killing McDonald’s with kindness over the years.
Just not in India. Something which we changed when we won the business, and delivered Burger King’s most viral campaign in the country to date. It took endless arguments with legal, a year-long wait, and more changes than I care to count. But it all worked out and earned us not just the confidence but also the respect of Fernando Machado. Cool stuff!