Burger King’s Rice Bowl Launch

Yes, they came up with rice bowls and, to be honest, it was lip-smackingly delicious. Getting out of that food coma was hard, but the strategy was simple: Burger King keeps it real, and so did we. We turned the product window into the ad itself, ditching the over-the-top launch drama. Just the rice bowl, keeping taste buds happy. Many bowls may or may not have been polished in the process. Just saying.

#DoesntNeedDrama - Rice Bowl Launch, Burger King

Product Launch Campaign | TVC | Digital & Social Amplification

Comparison of two bowls of curry on a wooden surface, with the text 'Our kind of Super Bowl' above. The left bowl contains creamy paneer curry, and the right bowl has chicken curry with a spoon pouring sauce.
Two bowls of Indian-style rice dishes with curry, one being poured, on a wooden tray. The image includes the Burger King logo and the hashtag #SeedheBowl.
Two bowls of rice with curry, one labeled chicken curry, the other labeled creamy paneer, set on a dark background with a wooden spoon and text about ordering from Burger King and watching Bollywood movies.
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