Burger King’s Rice Bowl Launch

Yes, they came up with rice bowls and, to be honest, they were lip-smackingly delicious. Getting out of that food coma was hard, but the strategy was simple: Burger King keeps it real, and so did we. We turned the product window into the ad itself, ditching the over-the-top launch drama. Just the rice bowl, keeping taste buds happy. Many bowls may or may not have been polished in the process. Just saying.