Perform Big, Silently

#SilentPerformer was a success, so we soon geared up for its second chapter. Staying true to our spirit of celebrating female athletes, we broadened the stage, this time with uniquely talented women who achieved greatness quietly. Just as Haier did with their washing machine, making it smarter, AI-enabled, and packed with features. We ensured that true performance makes no noise. Because the only sound that should remain is the roar of applause, these women deserve.

White 3D box with a partially visible text 'eLe' below it, on a black background.
Logo for Kyorius Creative Awards featuring a stylized elephant head and bold text.

Perform Big, Silent - Washing Machine Ad 2.0, Haier

TVC | Social and Digital Amplification

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