#Rethink

Fashion is always changing. But when a brand with 100 years of legacy steps in, it’s time to do more than follow trends, it’s time to #Rethink fashion. We turned so-called faux pas into fabulous moments: print on print became perfect, denim jackets became boardroom-ready, and even doodling your colleagues felt iconic. By reimagining everyday ocassions as a chance to be fashion-forward, we created a campaign that left fans hooked, and gave M&S one of its most celebrated wins