#BurpOutLoud

Burping has long been dismissed as unladylike. On Women’s Day, Big FM decided to break this silly bias with a playful social experiment. A series of burps were played on air, and listeners had to guess the gender behind them. Most assumed they were men. The twist? Every burp was from a woman. With one reveal, we proved that burping isn’t masculine or feminine, it’s simply human. And in doing so, we gave women the freedom to burp freely in the face of patriarchy.