#BigBalloonBuyout

Holi, the festival of colours, has a dark side when it comes to water wastage. Every year, millions celebrate the festival, leaving an already water-starved city parched. The villain: water balloons. And the victim: the common people of Mumbai. Livpure changed this by simply and generously buying all the balloons from the market. Leaving none for people to use, saving water, and lives all at the same time.